.The records in Google Analytics 4 could be perplexing. Take, as an example, acquisition documents-- the networks sending web traffic to your internet site-- at Reports > Achievement. The segment provides 2 kinds of accomplishment: individual as well as visitor traffic (i.e., treatments).I'll resolve those records in this blog post.Traffic Resources in GA4." User acquisition" vs. "Traffic achievement".These two documents in the Achievement section divulge where each visitor arised from. Consumer acquisition represents the initial source that brought the individual to your site. Website traffic accomplishment is the most recent.Mention a new guest came to your site coming from clicking on an all natural hunt directory. GA4 will arrange that first check out in the "Organic hunt" stations for each reports. However if she leaves as well as returns a few days later on from a Facebook ad, GA4 will list the 2nd visit in the "Spent social" stations in the "Visitor traffic achievement" document and also "Organic search" in "Individual accomplishment.".To put it simply, the "Web traffic achievement" document does not separate between new and returning customers. It shows the overall sessions and where each stemmed. The "Customer acquisition" file presents the overall customers as well as their first (new) source.Stations.Both records present "default network groups"-- traffic-source classifications-- including:." Direct." Guests that typed your URL in their browser's hunt club." Organic Explore." Site visitors who clicked a natural list on Google, Bing. or yet another search engine." Organic Social." Visitors that clicked on an all natural blog post on a social media web site." Email."." Paid Explore."." Paid Social."." Recommendation." Website visitors that clicked on non-ad web links on 3rd party internet sites." Organic Video." Guests who clicked on non-ad links on web sites like YouTube, TikTok, as well as Vimeo.For particulars on each network, click the pop-down menus on each document. In "Customer Acquisition," click on the "1st individual default network group" food selection and pick "Initial consumer source" for the list of stemming domain names.For detailed resources of users, click on the "Initial user nonpayment channel team" food selection and also select "Initial individual source." Click graphic to enlarge.In the "Traffic Acquisition" record, click "Treatment default stations group" and pick "Treatment resource.".For detailed sources of sessions, click on the "Session default channel team" food selection and also pick "Session source." Click on picture to enlarge.The amounts might be different due to brand new versus coming back check outs.You may confine both documents to a solitary page by means of the "Add filter" option at the top.Select "Include filter.".Click on "Select measurements.".Select "Touchdown page + question cord".Select "has" below "Match style.".Insert your web page's link slug (the part after the "/") or even any type of word (like "smaller") from that link.The web traffic and customer accomplishment reports are going to right now present data for that link.Limit the acquisition mentions to a single web page, like this instance for an URL consisting of "smaller." Click on image to enlarge.Oftentimes, the consumer and also web traffic acquisition documents are actually compatible. The variations, again, result from coming back visitors. No matter, the files present the sources of website traffic-- stations that offer your brand as well as ride profit visits.